PPF ZA logoPEACE PARKS FOUNDATION

TRAFFIC and Alibaba Group sign MoU to jointly reduce illegal wildlife trade online

16 October 2014

Excellent news in from TRAFFIC

© Michael Viljoen
© Michael Viljoen
On 14 October wildlife trade monitoring network TRAFFIC and Alibaba Group announced the signing of a strategic memorandum of understanding (MoU) to join forces to address the illegal wildlife trade that is devastating threatened and endangered species of wild plants and animals worldwide.
The organisations signed an MoU to cooperate on efforts to reduce illegal wildlife trade, pledging zero tolerance towards the listing and sales of illegal wildlife products online and working to jointly educate consumers.
© Michael Viljoen
© Michael Viljoen
Growing demand for illegal wildlife products has taken a toll on many species. According to TRAFFIC statistics, there are only an estimated 3 200 tigers left in the wild, a population decline of almost 97% since the 1900s. TRAFFIC’s analysis also shows that illegal rhino horn trade has now reached the highest levels since the early 1990s, with more than 1 000 rhinos poached in South Africa for their horns in 2013. Illegal trade in ivory increased by nearly 300% from 1998 to 2011.
“Alibaba Group has and will continue to work towards combating illegal wildlife trade over our platforms and is pleased to engage in this extremely meaningful collaboration with TRAFFIC; we welcome cooperation with other partners to explore innovative ways to jointly protect endangered species and also call on our employees, customers and industry peers to work towards reducing the demand for endangered wildlife products and proactively adopt socially responsible policies that drive sustainable development,” said Yu Weimin, Vice President of Internet Security, Alibaba Group.
“Convincing action to ‘starve the supply’ of and reduce the demand for illegal wildlife products into the online market is critical if we are to succeed in conserving some of our most charismatic wild species. In this, we are delighted to have Alibaba Group as a partner and are certain the example they set will inspire positive behavioural change,” said Steven Broad, Executive Director of TRAFFIC.
Under the MoU, the organisations will carry out online monitoring and information sharing to enable effective action to reduce illegal wildlife products entering the e-commerce market.

TRAFFIC will provide training and technical support to help Alibaba Group's staff build the capacity to identify illegal wildlife products offered for sale online. Creative messaging will be developed and distributed through online ads, apps and social media channels, to influence both buyers and sellers to reject illicit trade in wildlife parts and products.

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.

Alibaba Group’s major businesses include:
  • Taobao Marketplace, China's largest online shopping destination
  • Tmall.com, China’s largest third-party platform for brands and retailers
  • Juhuasuan, China’s most popular online group buying marketplace
  • AliExpress, a global online marketplace for consumers to buy directly from China
  • Alibaba.com, China’s largest global online wholesale platform for small businesses
  • 1688.com, a leading online wholesale marketplace in China
  • Alibaba Cloud Computing, a provider of cloud computing services to businesses and entrepreneurs
Alibaba Group also provides payment and/or escrow services on its marketplaces through its contractual arrangements with Alipay, a related company of Alibaba Group. Through China Smart Logistics, a 48%-owned affiliate, Alibaba Group operates a central logistics information system that connects a network of express delivery companies in China.

About TRAFFIC

TRAFFIC, the wildlife trade monitoring network, is the leading non-governmental organisation working globally on trade in wild animals and plants in the context of both biodiversity conservation and sustainable development. TRAFFIC was established in 1976 in what remains a unique role as a global specialist, leading and supporting efforts to identify conservation challenges and support solutions linked to trade in wild animals and plants. TRAFFIC’s mission is to ensure that trade in wild plants and animals is not a threat to the conservation of nature.

27 November 2017Protecting the 'birthplace of rhino'

The birthplace of rhino” – this is the name often given to Hluhluwe iMfolozi Park (HiP) in KwaZulu-Natal where the southern white rhino was saved from the brink of extinction half a century ago.

 read more

27 July 2017'We can make a difference,' says Vietnamese Youth

The continued senseless killing of African rhino for their horn, is driven by the demand for horn in primary consumer countries in Asia, such as Vietnam and China. More than 90% of horn goes to or thr

 read more

6 July 2017Lions poisoned for bone trade

[Maputo, 5 July 2017] On 3 July 2017 the tracks of three poachers were detected in the Intensive Protection Zone of Limpopo National Park, Mozambique. These were followed and it became clear that the

 read more

28 June 2017Dynamic alliance established to bolster rhino anti-poaching efforts

On the western boundary of Kruger National Park (KNP), private and community-owned game reserves - represented as the Greater Kruger Environmental Protection Foundation (GKEPF) - have joined forces wi

 read more

12 May 2017More than 10 000 Vietnamese businesspeople reached

Quang Ninh, Viet Nam, May 2017—Since June 2015, more than 10 000 businesspeople across 45 Vietnamese cities and provinces have gained the tools and methods to adopt corporate social responsibility (

 read more

11 April 2017In order to stop the killing, we have to stop the demand.

The demand for rhino horn in Asian countries remains one of the main driving forces behind the escalation in poaching of rhinos in Southern Africa, with more than 80% of illegally trafficked rhino hor

 read more

16 March 2017No more ‘hiding in the dark’ for poachers entering Kruger National Park

Kruger National Park, South Africa – A group of three poachers move silently through the bushveld, hidden from the naked eye by the darkness of night. Armed with a rifle and carrying a grim collecti

 read more

19 January 2017 Cooking up a storm to encourage legal and sustainable foods for the Lunar New Year holidays, instead of threatened wildlife

Hanoi, Viet Nam — TRAFFIC and the Centre for Women and Development (CWD) held a cooking competition in Hanoi in January where nearly 100 people showed their commitment to wildlife protection.

 read more

12 January 2017TRAFFIC brings hospitality enterprises together to stop illegal wildlife trade

Hanoi, Viet Nam— In December, nearly 50 representatives from hotel and tourism enterprises were equipped with the tools to adopt corporate social responsibility (CSR) policies that reject the consum

 read more

29 November 2016 Prescribing the balance of nature to traditional medicine schools

Some of the Traditional Medicine "champions" trained during one of two workshops held by TRAFFIC and the National Centre for Health Communication and Education © TRAFFIC Ho Chi Minh City, Viet Nam, 2

 read more